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ICICI Lombard Study Reveals ‘Buddycations’ –– India’s New Holiday Mantra

Most of the respondents see a vacation in a very positive light – 72% of respondents take vacation as a way to create memorable moments and spending quality time with buddies. The survey found that 86% of Indians are likely to enjoy a vacation with their buddies over their family. Furthermore, the study also reveals that 49% of respondents chose close friends and work colleagues as ‘ideal travel companions.’

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