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Kenya’s Sarova Hotels & Resorts begins four-city workshop in India

Sarova Hotels & Resorts recently kick-started its four-city workshop in India, starting off with Delhi. Stakeholders, travel agents and policy makers attended the product presentation in the capital. Representatives of the hotel gave a detailed product presentation on the group’s properties across Kenya. After Delhi, the workshop will be held in Mumbai, Bangalore and Ahmedabad. The delegation also interacted with agents and shared insights on how to promote Sarova Hotels & Game Lodges to Indian leisure travellers and MiCE groups.
According to figures released by the Ministry of Tourism on the state of Kenyan tourism in 2017, international arrivals hit 1.47 million in 2017, up from 1.34 million the previous year. The Indian market contributed to 6.2 per cent of these arrivals, as the fourth largest source market; behind the United States of America, United Kingdom and Uganda.
“Sarova has been a well-known brand in terms of luxury, cuisine and the quality of services it has to offer for all travel segments be it leisure, MiCE or wedding groups. International arrivals have been on a steady growth since 2015, and the Indian market has been one of the fastest growing source markets. Our four-city roadshow in India gives us a better standing in the industry in tapping into this source market”, says Selina Dima, Travel Trade Manager—Global Sales, Sarova Hotels and Resorts, Kenya.
Sarova Hotels has a keen understanding of social and cultural nuances of India that helps them to curate services tailored for guests from the Indian subcontinent.


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