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High on MiCE, weddings

H Deniz Ersöz, Culture & Tourism Counsellor, Turkish Culture and Tourism Office in India, feels that India’s tourism potential is growing and its tourist traffic to Turkey is poised for great growth.

Inder Raj Ahluwalia

Q. What are Turkey Tourism’s plans to promote the country in India?

Recognising India’s tourism potential, the Turkish Culture and Tourism Office in India has a focused work plan. The promotional campaigns for the Indian market will be divided into three parts, namely, FITs and cultural tourism, MiCE and weddings. Turkey has gained popularity as a destination particularly for MiCE and weddings. Istanbul, Antalya and Izmir are known for their good venues and possibilities for MiCE groups.

Weddings are the next vital segment Turkey wants to focus on. The aim is to make Turkey one of the most popular destination wedding venues for Indians. So far, in 2018, the country hosted more than 10 Indian weddings. This apart, the Turkish Culture and Tourism Office in India will also be doing some joint promotional activities with India’s biggest tour operators to attract FITs and leisure groups.

Q. Are the numbers of Indian tourists visiting Turkey annually increasing?

Yes, there is an increase, especially this year. We recently Announced that the number of Indian tourists travelling to Turkey has doubled within the period of January to June 2018 as compared to the previous year. Turkey hosted 70,000 Indian travellers during this period. A growth of 100 per cent has been recorded vis-à-vis the same period last year. By the end of 2018, Turkey is expecting to welcome 200,000 Indian tourists, which means a very impressive growth of 120 per cent in comparison to 2017.

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